Stadiums, ballparks & spicy brown mustard.
It’s all been part of the same experience for generations of Clevelanders.
According to famed sports journalist Dan Coughlin, Municipal Stadium first served the mustard in 1950 when concessions manager Alvie Friedlander instructed Bertman Food Products Company, the distributor that provided Municipal Stadium and League Park with concession items, to provide the brown mustard to him.
In the decades that followed, the mustard gained recognition and popularity, and Cleveland’s fan base recognized this condiment as unique to Municipal Stadium.
One of those fans was David Dwoskin. In 1954, 12-year-old David attended his first baseball game at Municipal Stadium and later recalled the moment he first bit into a hot dog covered with the brown mustard:
In 1970, David set out to give the mustard the prominence and national recognition he long thought it deserved. He approached Bertman and obtained exclusive rights to be the wholesale distributor of the mustard.